Insight Articles

Eight Easy Steps to Planned Giving Success 

Have you ever heard someone say,  “We are such a small organization, we don’t have the resources for a Planned Giving program.” But the truth is, no organization can afford NOT to have a Planned Giving program. The Great Wealth Transfer is happening now. An estimated...

Does Good Writing Still Matter?

In the AI era when you can generate an email or letter in under a minute with the right prompts, does investing in good fundraising writing still matter? If you believe that good writing is the product of sound thinking, the answer is a resounding YES! In his New York...

Dispatches from the Frontlines of Fundraising Communications

Dear Friend, This is a challenging time when many of our clients and indeed the entire nonprofit sector are facing grave uncertainties. With wars abroad, escalating and growing inequity at home, and our social impact sector facing funding cuts and new Orwellian...
2024 Giving Tuesday

2024 Giving Tuesday

This year, as so many people around the world face challenges, Impact is honored to continue our tradition of making...

Go Get That DAF Money!

Go Get That DAF Money!

While the official estimates vary by source, Americans currently have about $300 billion sitting in Donor Advised Fund...

Mastering Mid-Level Messaging

Mastering Mid-Level Messaging

It’s not a secret. By combining major gifts and direct response strategies, mid-level messaging deeply engages...