Insight Articles

Insights from Planned Giving Day

Three members of the Impact team had the chance to attend Planned Giving Day last month. Sponsored by the National Capital Gift Planning Council, it’s the best conference of the year for folks who like to geek out on gift planning! Here are a few takeaways from our...

Fundraisers – Don’t Panic!

The numbers are in from the Fundraising Effectiveness Project and there are concerning data points to be sure. Retention numbers are down again, new donor numbers are down, and the total number of donors has declined year over year by 10%.   But let’s dig a little...

7 Insights from the Nonprofit Fundraisers Symposium

I had the good fortune to attend the Nonprofit Fundraisers Symposium last month in Washington, DC. If I had one word to describe this conference, it would be “Wow!” Co-produced by the Direct Marketing Association of Washington (DMAW) and The Nonprofit Alliance (TNPA),...
Tips on Digital Fundraising

Tips on Digital Fundraising

Create a seamless donor experience. Did you know 7 in 100 prospective donors will click on a donate button but only 1...

Designing with a DEI Lens: 6 Tips

Designing with a DEI Lens: 6 Tips

Impact was proud to be a sponsor and organizer of the recent DMAW Creative Day on May 5th. It was a full day with 10...

Where is all the paper?

Where is all the paper?

It is true. We are all feeling the pinch…at home and at the office. And the paper crisis feels like the toilet paper...