Insight Articles

2024 Giving Tuesday

This year, as so many people around the world face challenges, Impact is honored to continue our tradition of making #GivingTuesday donations in honor of our hardworking staff. Each Impact team member has chosen a nonprofit organization to receive their #GivingTuesday...

Take Action today to Protect Nonprofits

What is H.R. 9495? If passed, this bill would give the Treasury Department the power to revoke a non-profit’s tax-exempt status simply by labeling them a “terrorist supporting” organization. There would be no due process, no evidence, and no accountability required......

Using Direct Marketing to Grow Your Planned Giving Pipeline 

In 2022, bequests made up 9% of charitable giving, totaling $45.6 billion. By the year 2060, an estimated $84 trillion dollars will be transferred from estates. But planned gifts don’t just happen, you have to ask for them. You don’t need a big budget to get started...
Go Get That DAF Money!

Go Get That DAF Money!

While the official estimates vary by source, Americans currently have about $300 billion sitting in Donor Advised Fund...

Mastering Mid-Level Messaging

Mastering Mid-Level Messaging

It’s not a secret. By combining major gifts and direct response strategies, mid-level messaging deeply engages...

Insights from Planned Giving Day

Insights from Planned Giving Day

Three members of the Impact team had the chance to attend Planned Giving Day last month. Sponsored by the National...

Fundraisers – Don’t Panic!

Fundraisers – Don’t Panic!

The numbers are in from the Fundraising Effectiveness Project and there are concerning data points to be sure....