Having worked in the social impact sector for more than three decades, I’m used to being skeptical when a media story...
Insight Articles
AI in Nonprofits: Balancing Innovation with Ethics
The use of AI is top of mind for most organizations these days, especially how to make our work more efficient, while...
Yes, Organizations Do Have Personalities
Earlier this year, I was reminded that no matter how long I’ve been writing fundraising copy (and it’s been a LOT of...
2024 Giving Tuesday
This year, as so many people around the world face challenges, Impact is honored to continue our tradition of making...
Take Action today to Protect Nonprofits
What is H.R. 9495? If passed, this bill would give the Treasury Department the power to revoke a non-profit’s...
Using Direct Marketing to Grow Your Planned Giving Pipeline
In 2022, bequests made up 9% of charitable giving, totaling $45.6 billion. By the year 2060, an estimated $84 trillion...
Eight Manageable Steps to Major Gift Officer Success
I was pleased to attend the session, Maximizing Major Gift Officer Success: Strategies for Relationship Management....
The Growth of Donor Advised Funds
Donor Advised Funds (DAFs) are charitable giving accounts established by financial institutions (such as Fidelity,...
How to Get the Best Stories: Talk to People!
Often the question goes something like this: “Everyone is so busy. Do we really need to talk to the program team? They...
Yes, Direct Mail Really Can Get You Large Gifts
Have your heard that direct mail is dead? Or dying? Well, hold on a minute. Every spring, Impact partners with Howard...
Go Get That DAF Money!
While the official estimates vary by source, Americans currently have about $300 billion sitting in Donor Advised Fund...
Mastering Mid-Level Messaging
It’s not a secret. By combining major gifts and direct response strategies, mid-level messaging deeply engages...