Ok, I’ll admit it. I follow him on Twitter. Am subscribed to his YouTube channel and generally devour his writings....
Archive Highlights Articles
Preparing for Year End in a Strange World
It’s that time of year again . . . time to plan your year end fundraising campaigns. But this year, there’s a twist....
The Next Big Thing
Everyone is talking about “blended gifts” these days. It’s like the intermittent fasting of the fundraising world. It...
The Little Black Dress of Your Fundraising Wardrobe: Your Case for Support
The best messaging is like the little black dress. Elegant all by itself, it’s appropriate for any occasion. Throw on...
8 Tips for Better Copy in 2020
Last fall, Kathy Swayze, CFRE and Barry Cox hosted a Copy Clinic for the Direct Marketing Association of Washington...
Generosity is not a substitute for justice
If you are in the fundraising profession, you might find Anand Giridharadas’ book, Winners Take All: the Elite Charade...
Acting Quickly Pays Stewardship Dividend . . . and dollars
In early November, 2019 the American Council on Gift Annuities announced lower recommended CGA rates that would take...
Partners in Excellence
The mid-level giving program at World Wildlife Fund is called Partners in Conservation. Impact has had the honor to...
Self-identity, gender, and pronouns: Using validating language in your copy
Nonprofits often want to empower those they serve — even with the words they put on the page. Our client ACLU, for...
Does Better Copy Really Matter?
I’ve been writing fundraising copy for 30 years. So, I think you can tell already how I am going to answer this...
Show Your Donors You Care during the Holiday Season
The months leading up to the holidays and the end of the year are some of the busiest times at nonprofits. You are...
Combating the Philanthropic Downturn
2019 has a lot of catching up to do, fundraising-wise. Indeed, the 2019 Third Quarter Fundraising Report from the...