Everyone is talking about “blended gifts” these days. It’s like the intermittent fasting of the fundraising world. It will solve all your problems! It will help you live forever!
Well…it just might do that.
Yes, many gift officers have been working with donors on “blended gifts” long before there was a term to define them. But we didn’t talk about it with the same fervor when it didn’t have a label. And that’s a shame because it is one of the most donor-centric ways to approach philanthropy. You help the donor define what they want to accomplish and then help them find a way of reaching that goal.
Amy Eisenstein has some great advice on her blog with listening cues and sample scripts. Go over there and check it out!
-By Meg Roberts