Latest Articles

7 Insights from the Nonprofit Fundraisers Symposium
I had the good fortune to attend the Nonprofit Fundraisers Symposium last month in Washington, DC. If I had one word...

Content Creation with A DEI Lens
As we work to create a world with more seats at the table, (and maybe even a different table), how do we as content...

Giving Tuesday Lessons
Carry the lessons of GivingTuesday forward into the new year! Giving Tuesday (GT) was created in 2012 to lift up the...
Love Your Donors: The Phil Psych Way
“The magic in communication happens when you use the same words donors use to describe themselves, so they begin to...
Keep Your Direct Mail Package on Schedule
Mail dates matter in direct mail fundraising. As our leader, Kathy Swayze always reminds us, every day a package is...
#WednesdayWisdom
"If you cannot do great things, do small things in a great way." -Napoleon Hill
#WednesdayWisdom
“In every day, there are 1,440 minutes. That means we have 1,440 daily opportunities to make a positive impact.” - Les...
#WednesdayWisdom
"Change happens by listening and then starting a dialogue with the people who are doing something you don't believe is...
Impact offers Bridge Conference Scholarships!
Dear friends of Impact, As the 2021 Virtual Bridge To Marketing & Fundraising Conference fast approaches, we are...
Midlevel Trends in a Post-COVID Landscape
Sea Change Strategies recently published their report The Missing Middle: Part III to look back at how mid-level...
#WednesdayWisdom
"Even if we don't have the power to choose where we come from, we can still choose where we go from there." - Stephen...
Put Your Donors First
Donors want to know they’re needed. Giving is a generous act and it makes them feel good, but knowing they have a...