Latest Articles
Planned Giving Tips – Secure 2.0 Act / Higher CGA Rates
Charitable Gift Annuities (CGAs) are an attractive and valuable way for donors to support the causes they care deeply...
7 Insights from the Nonprofit Fundraisers Symposium
I had the good fortune to attend the Nonprofit Fundraisers Symposium last month in Washington, DC. If I had one word...
Content Creation with A DEI Lens
As we work to create a world with more seats at the table, (and maybe even a different table), how do we as content...
Digital Marketing for Planned Giving
Do you still have people in your organization who think planned giving is only for older donors . . . and that “old...
Love Your Donors: The Phil Psych Way
“The magic in communication happens when you use the same words donors use to describe themselves, so they begin to...
Keep Your Direct Mail Package on Schedule
Mail dates matter in direct mail fundraising. As our leader, Kathy Swayze always reminds us, every day a package is...
#WednesdayWisdom
"If you cannot do great things, do small things in a great way." -Napoleon Hill
#WednesdayWisdom
“In every day, there are 1,440 minutes. That means we have 1,440 daily opportunities to make a positive impact.” - Les...
#WednesdayWisdom
"Change happens by listening and then starting a dialogue with the people who are doing something you don't believe is...
Impact offers Bridge Conference Scholarships!
Dear friends of Impact, As the 2021 Virtual Bridge To Marketing & Fundraising Conference fast approaches, we are...
Midlevel Trends in a Post-COVID Landscape
Sea Change Strategies recently published their report The Missing Middle: Part III to look back at how mid-level...
#WednesdayWisdom
"Even if we don't have the power to choose where we come from, we can still choose where we go from there." - Stephen...