Latest Articles
Go Get That DAF Money!
While the official estimates vary by source, Americans currently have about $300 billion sitting in Donor Advised Fund...
Planned Giving Benchmarks
We invite you to participate in a survey focused on planned giving. We’re surveying planned giving professionals...
Mastering Mid-Level Messaging
It’s not a secret. By combining major gifts and direct response strategies, mid-level messaging deeply engages...
Stewardship! Stewardship! Stewardship!
Many social good organizations had a great fundraising year in 2020 and are doing well so far in 2021. Why? Many,...
#WednesdayWisdom
"You may encounter many defeats, but you must not be defeated. In fact, it may by necessary to encounter the defeats,...
The Power of Multichannel Marketing to Increase Giving
It’s no secret digital giving is on the rise—especially after a year with a pandemic and slowed mail delivery. But...
#WednesdayWisdom
“Here is a place where you can come to learn about your nation's history, learn about yourself, learn about science...
Using Artificial Intelligence in Fundraising
Whenever I attend a conference, I try to pick the sessions with topics I know almost little about. It sometimes leaves...
How to Use Social Media & Digital Strategies to Build Community and Drive Donations
During the Bridge conference, I enjoyed the session, How to Use Social Media & Digital Strategies to Build...
Digital Marketing for Planned Giving
Do you still have people in your organization who think planned giving is only for older donors . . . and that “old...
Love Your Donors: The Phil Psych Way
“The magic in communication happens when you use the same words donors use to describe themselves, so they begin to...
Keep Your Direct Mail Package on Schedule
Mail dates matter in direct mail fundraising. As our leader, Kathy Swayze always reminds us, every day a package is...