Latest Articles
Fundraisers – Don’t Panic!
The numbers are in from the Fundraising Effectiveness Project and there are concerning data points to be sure....
Making an IMPACT on Climate
The evidence is mounting and undeniable – unless we act quickly and aggressively to curb greenhouse gas emissions,...
Planned Giving Tips – Secure 2.0 Act / Higher CGA Rates
Charitable Gift Annuities (CGAs) are an attractive and valuable way for donors to support the causes they care deeply...
Using Artificial Intelligence in Fundraising
Whenever I attend a conference, I try to pick the sessions with topics I know almost little about. It sometimes leaves...
How to Use Social Media & Digital Strategies to Build Community and Drive Donations
During the Bridge conference, I enjoyed the session, How to Use Social Media & Digital Strategies to Build...
Digital Marketing for Planned Giving
Do you still have people in your organization who think planned giving is only for older donors . . . and that “old...
Love Your Donors: The Phil Psych Way
“The magic in communication happens when you use the same words donors use to describe themselves, so they begin to...
Keep Your Direct Mail Package on Schedule
Mail dates matter in direct mail fundraising. As our leader, Kathy Swayze always reminds us, every day a package is...
#WednesdayWisdom
"If you cannot do great things, do small things in a great way." -Napoleon Hill
#WednesdayWisdom
“In every day, there are 1,440 minutes. That means we have 1,440 daily opportunities to make a positive impact.” - Les...
#WednesdayWisdom
"Change happens by listening and then starting a dialogue with the people who are doing something you don't believe is...
Impact offers Bridge Conference Scholarships!
Dear friends of Impact, As the 2021 Virtual Bridge To Marketing & Fundraising Conference fast approaches, we are...