Latest Articles
25 Years of Moving Money to Missions
During your senior year of college, you always get that question, “What are your plans?” I had been an activist...
Elevating the Voices of our Nation’s Public School Educators
Multi-channel campaigns are no longer just “nice to have”, but essential to building a robust individual fundraising...
Yes, Direct Mail Really Can Get You Large Gifts
Have your heard that direct mail is dead? Or dying? Well, hold on a minute. Every spring, Impact partners with Howard...
PSA: Are Apple’s New Privacy Protections Messing With Your Email Metrics?
In September, Apple launched new privacy protections for its Mail app that may be making it harder to measure the...
#WednesdayWisdom
“I think writing really helps you heal yourself. I think if you write long enough, you will be a healthy person. That...
The Power of a Buckslip: How a Tiny Piece of Paper Can Pay Big Dividends
Ok, let’s begin with the key question … what the heck is a buckslip? In the direct marketing world, it’s what we call...
#WednesdayWisdom
"As long as they are well-intentioned, mistakes are not a matter for shame, but for learning." – Margaret Heffernan...
#WednesdayWisdom
"The best way to not feel hopeless is to get up and do something. Don't wait for good things to happen to you. If you...
Writing for Four, Five, and Six Figure Gifts
Donors who are writing checks for four, five, and six figure gifts are some of your best donors. They are generous,...
#WednesdayWisdom
"You will never change your life until you change something you do daily. The secret of your success is found in your...
Write Like A 6th Grader – Simple and Bold
If donors have to work hard to understand your message, they will likely stop reading. And when donors stop reading,...
#WednesdayWisdom
"Success is liking yourself, liking what you do, and liking how you do it." – Maya Angelou