Latest Articles
Fundraisers – Don’t Panic!
The numbers are in from the Fundraising Effectiveness Project and there are concerning data points to be sure....
Making an IMPACT on Climate
The evidence is mounting and undeniable – unless we act quickly and aggressively to curb greenhouse gas emissions,...
Planned Giving Tips – Secure 2.0 Act / Higher CGA Rates
Charitable Gift Annuities (CGAs) are an attractive and valuable way for donors to support the causes they care deeply...
Write Like A 6th Grader – Simple and Bold
If donors have to work hard to understand your message, they will likely stop reading. And when donors stop reading,...
#WednesdayWisdom
"Success is liking yourself, liking what you do, and liking how you do it." – Maya Angelou
Stewardship! Stewardship! Stewardship!
Many social good organizations had a great fundraising year in 2020 and are doing well so far in 2021. Why? Many,...
#WednesdayWisdom
"You may encounter many defeats, but you must not be defeated. In fact, it may by necessary to encounter the defeats,...
The Power of Multichannel Marketing to Increase Giving
It’s no secret digital giving is on the rise—especially after a year with a pandemic and slowed mail delivery. But...
#WednesdayWisdom
“Here is a place where you can come to learn about your nation's history, learn about yourself, learn about science...
Using Artificial Intelligence in Fundraising
Whenever I attend a conference, I try to pick the sessions with topics I know almost little about. It sometimes leaves...
How to Use Social Media & Digital Strategies to Build Community and Drive Donations
During the Bridge conference, I enjoyed the session, How to Use Social Media & Digital Strategies to Build...
Digital Marketing for Planned Giving
Do you still have people in your organization who think planned giving is only for older donors . . . and that “old...