Latest Articles
Planned Giving Benchmarks
We invite you to participate in a survey focused on planned giving. We’re surveying planned giving professionals...
Mastering Mid-Level Messaging
It’s not a secret. By combining major gifts and direct response strategies, mid-level messaging deeply engages...
Insights from Planned Giving Day
Three members of the Impact team had the chance to attend Planned Giving Day last month. Sponsored by the National...
#WednesdayWisdom
"The best way to not feel hopeless is to get up and do something. Don't wait for good things to happen to you. If you...
Writing for Four, Five, and Six Figure Gifts
Donors who are writing checks for four, five, and six figure gifts are some of your best donors. They are generous,...
#WednesdayWisdom
"You will never change your life until you change something you do daily. The secret of your success is found in your...
Write Like A 6th Grader – Simple and Bold
If donors have to work hard to understand your message, they will likely stop reading. And when donors stop reading,...
#WednesdayWisdom
"Success is liking yourself, liking what you do, and liking how you do it." – Maya Angelou
Stewardship! Stewardship! Stewardship!
Many social good organizations had a great fundraising year in 2020 and are doing well so far in 2021. Why? Many,...
#WednesdayWisdom
"You may encounter many defeats, but you must not be defeated. In fact, it may by necessary to encounter the defeats,...
The Power of Multichannel Marketing to Increase Giving
It’s no secret digital giving is on the rise—especially after a year with a pandemic and slowed mail delivery. But...
#WednesdayWisdom
“Here is a place where you can come to learn about your nation's history, learn about yourself, learn about science...