Latest Articles
Fundraisers – Don’t Panic!
The numbers are in from the Fundraising Effectiveness Project and there are concerning data points to be sure....
Making an IMPACT on Climate
The evidence is mounting and undeniable – unless we act quickly and aggressively to curb greenhouse gas emissions,...
Planned Giving Tips – Secure 2.0 Act / Higher CGA Rates
Charitable Gift Annuities (CGAs) are an attractive and valuable way for donors to support the causes they care deeply...
#WednesdayWisdom
“I think writing really helps you heal yourself. I think if you write long enough, you will be a healthy person. That...
The Power of a Buckslip: How a Tiny Piece of Paper Can Pay Big Dividends
Ok, let’s begin with the key question … what the heck is a buckslip? In the direct marketing world, it’s what we call...
#WednesdayWisdom
"As long as they are well-intentioned, mistakes are not a matter for shame, but for learning." – Margaret Heffernan...
#WednesdayWisdom
"The best way to not feel hopeless is to get up and do something. Don't wait for good things to happen to you. If you...
Writing for Four, Five, and Six Figure Gifts
Donors who are writing checks for four, five, and six figure gifts are some of your best donors. They are generous,...
#WednesdayWisdom
"You will never change your life until you change something you do daily. The secret of your success is found in your...
Write Like A 6th Grader – Simple and Bold
If donors have to work hard to understand your message, they will likely stop reading. And when donors stop reading,...
#WednesdayWisdom
"Success is liking yourself, liking what you do, and liking how you do it." – Maya Angelou
Stewardship! Stewardship! Stewardship!
Many social good organizations had a great fundraising year in 2020 and are doing well so far in 2021. Why? Many,...