Latest Articles
Planned Giving Benchmarks
We invite you to participate in a survey focused on planned giving. We’re surveying planned giving professionals...
Mastering Mid-Level Messaging
It’s not a secret. By combining major gifts and direct response strategies, mid-level messaging deeply engages...
Insights from Planned Giving Day
Three members of the Impact team had the chance to attend Planned Giving Day last month. Sponsored by the National...
#WednesdayWisdom
"Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing...
2021 Giving Tuesday Donations
Giving back is an amazing feeling! Especially this year, as the world discovers new paths forward from the pandemic,...
PSA: Are Apple’s New Privacy Protections Messing With Your Email Metrics?
In September, Apple launched new privacy protections for its Mail app that may be making it harder to measure the...
#WednesdayWisdom
“I think writing really helps you heal yourself. I think if you write long enough, you will be a healthy person. That...
The Power of a Buckslip: How a Tiny Piece of Paper Can Pay Big Dividends
Ok, let’s begin with the key question … what the heck is a buckslip? In the direct marketing world, it’s what we call...
#WednesdayWisdom
"As long as they are well-intentioned, mistakes are not a matter for shame, but for learning." – Margaret Heffernan...
#WednesdayWisdom
"The best way to not feel hopeless is to get up and do something. Don't wait for good things to happen to you. If you...
Writing for Four, Five, and Six Figure Gifts
Donors who are writing checks for four, five, and six figure gifts are some of your best donors. They are generous,...
#WednesdayWisdom
"You will never change your life until you change something you do daily. The secret of your success is found in your...