Latest Articles
Getting to Know All About You: Survey Success for People For the American Way
When we ask questions, we learn more information. As fundraisers, we work hard to understand our donors and what...
An Award-Winning Mid-Level Campaign
Donors who write checks for four and five figure gifts are some of your organization’s best and most dedicated donors....
Like Chocolate and Peanut Butter Some Things Are Better Together
Some things just go together well . . . like chocolate and peanut butter. And now, Congress is poised to bring...
From Exploitation to Empathy: Ethical Storytelling
“It’s really about working in collaboration with your story contributors to truly understand how they want their...
#WednesdayWisdom
“Read a thousand books, and your words will flow like a river.” ― Lisa See
#WednesdayWisdom
“I believe myself that a good writer doesn’t really need to be told anything except to keep at it.” — Chinua...
What’s Your Donor’s Story?
Stories, stories, stories. As a rule, even the organizations with the most cerebral and intellectually motivated...
Technological Innovation is Not Always Social Progress
Fundraisers gathered around their computer screens once more last week for the annual Nonprofit Technology Conference....
#WednesdayWisdom
"There are no dull subjects. There are only dull writers". -H.L. Mencken ...
Equity Forward: Who’s the Hero in Your Fundraising Story?
We’ve written (and will continue to write) about some words and phrases that continue to marginalize certain groups....
#WednesdayWisdom
“In every day, there are 1,440 minutes. That means we have 1,440 daily opportunities to make a positive impact.” -Les...
If You Don’t Ask, You Won’t Get
One of the biggest rules in fundraising is that you won’t raise money if you don’t ask. But it’s important to make...