Latest Articles
A Unique Moment for Marketing Planned Gifts
We often say that it is important to market planned gifts consistently throughout the year because we never know when...
Staying Productive and Sane While Working from Home
Like many of you, the Impact team is settling into our fourth week of working from home. We feel fortunate to be able...
Don’t Go Dark on Your Donors
We are all in uncharted territory. To be fair, the decisions are coming at a rapid pace for many organizations. But we...
Have You Recession-Proofed Your Fundraising?
The pundits are beginning to use the dreaded “R” word—recession. If you haven’t started thinking about how your...
10 Tips for Communicating with Donors During a Crisis
As fellow humans, our hearts go out to all people around the world whose lives have been upended by the coronavirus...
What To Do With Handraisers?
I know I am not the only planned gift officer who has been frustrated by this: you have an excellent response to some...
3 Fundraising Listens for My Fellow Podcast Addicts
I’m pretty much your stereotypical podcast addict. (And if you are too, let’s chat about the latest Radiolab, Thirst...
What We’re Reading (And You Should Too): Emergent Strategy: Shaping Change, Changing Worlds by adrienne maree brown
adrienne maree brown, an activist, social justice facilitator, healer, and doula as well as author, has been part of...
How to Measure Planned Giving Marketing Success
The planned giving industry is constantly trying to define measures of success in ways that are meaningful and easily...