Latest Articles
Three Magic Words to Improve Your Appeals
Want to make your fundraising appeals even stronger? Add three simple words to the mix: YOU, BECAUSE, and THANKS....
Tactical Tips: Those Frustrating PDF files
We’re a Mac office at Impact, so if you’re working from a PC, this may not be the tip for you. But when you’re in that...
Is the Copy Approval Process Sapping Your Soul?
“The strongest desire is neither love nor hate. It is one person’s need to change another person’s copy.” – Gilbert...
I’m a Darren Walker groupie. Why you should be too.
Ok, I’ll admit it. I follow him on Twitter. Am subscribed to his YouTube channel and generally devour his writings....
Preparing for Year End in a Strange World
It’s that time of year again . . . time to plan your year end fundraising campaigns. But this year, there’s a twist....
The Next Big Thing
Everyone is talking about “blended gifts” these days. It’s like the intermittent fasting of the fundraising world. It...
Don’t Limit Your Donors’ Dreams
Time and time again, I hear people tell me that they don’t want to talk about planned giving with their donors because...
3 Simple Steps to Break Down Silos for the Greater Good
In the era of integrated marketing and donor-centric communications, why are so many organizations still dealing with...
Howard University Seeks Justice
We are so proud to work with Howard University as they lead the charge for real change. Howard has deep-seated roots...