#WednesdayWisdom

#WednesdayWisdom

“The next time you write a new thing, delight in the rolls and wrinkles of your infant words. Celebrate those tottering first steps. Give that squirmy first draft space to change and grow in ways you hadn’t planned when the idea twinkled in your mind’s eye. What...
Wiser Words: To “Empower” Is Dangerous

Wiser Words: To “Empower” Is Dangerous

“The notion of empowerment presumes that the organization has the power and benevolently ladles some of it into the waiting bowls of grateful [people]. That’s just a slightly more civilized form of control.”— Daniel Pink It’s a favorite nonprofit buzzword — there are...
Don’t Follow Donations with Silence

Don’t Follow Donations with Silence

During the 2022 Nonprofit Technology Conference, Patty Breech, Founder and CEO of The Purpose Collective led an informative session on how to create a successful automatically triggered welcome email series for new donors. The ultimate goal of the series is to make...
Building Cross-Channel Relationships

Building Cross-Channel Relationships

Data continues to show that multi-channel donors are the most valuable. They give larger amounts and more frequently than single-channel donors. In fact, according to Nonprofit Source, campaigns that use both direct mail and digital touches receive a 188% better...
Promoting CGAs doesn’t cost a lot

Promoting CGAs doesn’t cost a lot

The lingering economic impacts of the COVID-19 pandemic have left many people feeling less secure about the future. If your organization offers Charitable Gift Annuities, now may be a very good time to increase your marketing outreach for these gifts because it...