Tips and Tricks Articles

If someone is visiting your donation page, it’s usually not by chance. Ensure your site is fully optimized, branded, and engaging so prospective donors have no reason to navigate away. Branding matters. By creating a more seamless transition from your website to your...

At Impact, we’re big fans of the phrase, “clear is kind” — it’s impossible to meet expectations when you don’t know what those expectations are! We understand that not all organizations have partnered with fundraising communications firms before. Here are a few tips,...

As fundraisers, we aim to achieve – and ultimately exceed—our annual fundraising goals. But too often, we forget that it’s our organization’s donors who help us to achieve these goals. Here are three simple ways to deepen your relationship with your donors to raise...