Nonprofit Articles

We are pleased to welcome three new people to our Impact team. Elizabeth Bruns brings more than 20 years of direct marketing and membership experience to her new role as Client Manager and Fundraising Writer. In her 15 years at the National Trust for Historic...

During your senior year of college, you always get that question, “What are your plans?” I had been an activist throughout my college years and my standard answer was, “I’m going to work for social change.” This usually resulted in a pitying look that translated to,...

The numbers are in from the Fundraising Effectiveness Project and there are concerning data points to be sure. Retention numbers are down again, new donor numbers are down, and the total number of donors has declined year over year by 10%.   But let’s dig a little...