Having worked in the social impact sector for more than three decades, I’m used to being skeptical when a media story...
Nonprofit Articles
AI in Nonprofits: Balancing Innovation with Ethics
The use of AI is top of mind for most organizations these days, especially how to make our work more efficient, while...
Yes, Organizations Do Have Personalities
Earlier this year, I was reminded that no matter how long I’ve been writing fundraising copy (and it’s been a LOT of...
Fool Me Once. . .
It’s tax time and they’re at it again. Direct marketers who send mailings that look just like the important tax...
8 Must-Have Components of a Winning Case Statement
Case statements come in many sizes and shapes—but they all aim to convince your donors to invest in the mission of...
What Do We Say Now? 5 Tips for Nonprofit Messaging in the Trump Era
At Impact, we talk to a lot of nonprofit folks about messaging. And for many of our clients, things have been a little...
Great Donor Letter Opening Lines
What if reading this blog post would save your life? See, we told you that opening lines were important! Although our...
Top 5 Tips for Writing Your Major Donors
To really cultivate relationships with your organization’s major donors, you need to share compelling information with...
Fundraising Words We LOVE
I recently read a post in The Agitator called “The Best Words.” ...