Often the question goes something like this: “Everyone is so busy. Do we really need to talk to the program team? They...
Fundraising Articles
2023 Giving Tuesday
Giving back is an amazing feeling! Especially this year, with so many people around the world struggling, Impact is...
25 Years of Moving Money to Missions
During your senior year of college, you always get that question, “What are your plans?” I had been an activist...
It’s almost time. Are you ready for #GivingTuesday?
Giving Tuesday is an annual day of giving held on the first Tuesday after Thanksgiving. Following traditional days of...
Silver and Gold . . . Impact Wins Two MAXIS
We’re proud to share that Impact won a Gold MAXI award for our work with World Wildlife Fund on their Partners in...
Will Foundations and DAF Donors Dig Deeper?
More than $120 billion is currently sitting in donor-advised funds in this country. And that total has been growing...
Have You Recession-Proofed Your Fundraising?
The pundits are beginning to use the dreaded “R” word—recession. If you haven’t started thinking about how your...
Do you still need your print newsletter?
Yes, yes, 1,000 times, yes! “But it takes so much time to put together.” “Nobody reads anymore.” “It’s really...
Fool Me Once. . .
It’s tax time and they’re at it again. Direct marketers who send mailings that look just like the important tax...
8 Must-Have Components of a Winning Case Statement
Case statements come in many sizes and shapes—but they all aim to convince your donors to invest in the mission of...
Communications is NOT Overhead
If you work for a social impact organization, chances are your work involves moving people to action, enacting public...
Fundraiser’s Corner: The Story of #GivingTuesday in 40 Subject Lines
#GivingTuesday was bigger than ever this year – raising $380 million from 3.6 million donors. What were the...