This year, as so many people around the world face challenges, Impact is honored to continue our tradition of making...
Direct Mail Articles
Using Direct Marketing to Grow Your Planned Giving Pipeline
In 2022, bequests made up 9% of charitable giving, totaling $45.6 billion. By the year 2060, an estimated $84 trillion...
8 Ways to Ace 2025
There is a lot of sobering news in the social impact sector as we wind down 2024. Donor numbers are down, we’re seeing...
Provide a warm welcome to your new donors
I purchased something online from Jet. I didn’t give it much thought–it just popped up as I was searching for a...
Mid-Level Isn’t Direct Mail – It’s Major Gifts in the Mail!
As our good friend Chris Brooks at No Kid Hungry says, “Mid-level donors are very annoying.” After all, they aren’t...
Great Donor Letter Opening Lines
What if reading this blog post would save your life? See, we told you that opening lines were important! Although our...