Direct Mail Articles

8 Ways to Ace 2025 

There is a lot of sobering news in the social impact sector as we wind down 2024. Donor numbers are down, we’re seeing staff reductions at nonprofits, and our heads are dizzy trying to keep up with AI and other tech innovations. This can all make planning for 2025...

Eight Manageable Steps to Major Gift Officer Success

I was pleased to attend the session, Maximizing Major Gift Officer Success: Strategies for Relationship Management. Taught by Meredith Terrain, Founder & Principal, The Allied Group, the session was such a great reminder to major gift officers that our jobs are...

The Growth of Donor Advised Funds

Donor Advised Funds (DAFs) are charitable giving accounts established by financial institutions (such as Fidelity, Vanguard, or Schwab). Donors received an immediate tax deduction when the DAF is established. The financial institution administers the DAF, and the...
Great Donor Letter Opening Lines

Great Donor Letter Opening Lines

What if reading this blog post would save your life? See, we told you that opening lines were important! Although our...