This year, as so many people around the world face challenges, Impact is honored to continue our tradition of making...
Storytelling Articles
8 Ways to Ace 2025
There is a lot of sobering news in the social impact sector as we wind down 2024. Donor numbers are down, we’re seeing...
Eight Manageable Steps to Major Gift Officer Success
I was pleased to attend the session, Maximizing Major Gift Officer Success: Strategies for Relationship Management....
How to Get the Best Stories: Talk to People!
Often the question goes something like this: “Everyone is so busy. Do we really need to talk to the program team? They...
Interviewing With Empathy: How To Reduce Triggering Trauma
The past two and a half years have been exceptionally difficult for everyone. Think about your own experience – where...
Great Stories Start with Great Interviews
People give to people. So your fundraising letters, newsletters, email campaigns and case statements should highlight...
New Year’s Resolution: Retire That Cringey Fundraising Story
You know the story. Maybe it’s the one about the orphan child from a war-torn country whose only hope of survival is...
Keep Your Direct Mail Package on Schedule
Mail dates matter in direct mail fundraising. As our leader, Kathy Swayze always reminds us, every day a package is...
Nonprofit Storytelling: Comic Book Edition
World Central Kitchen took an innovative approach to their storytelling. . . packaging their accomplishments from the...
From Exploitation to Empathy: Ethical Storytelling
“It’s really about working in collaboration with your story contributors to truly understand how they want their...
What’s Your Donor’s Story?
Stories, stories, stories. As a rule, even the organizations with the most cerebral and intellectually motivated...
Equity Forward: Who’s the Hero in Your Fundraising Story?
We’ve written (and will continue to write) about some words and phrases that continue to marginalize certain groups....