Having worked in the social impact sector for more than three decades, I’m used to being skeptical when a media story...
Storytelling Articles
AI in Nonprofits: Balancing Innovation with Ethics
The use of AI is top of mind for most organizations these days, especially how to make our work more efficient, while...
Yes, Organizations Do Have Personalities
Earlier this year, I was reminded that no matter how long I’ve been writing fundraising copy (and it’s been a LOT of...
2024 Giving Tuesday
This year, as so many people around the world face challenges, Impact is honored to continue our tradition of making...
8 Ways to Ace 2025
There is a lot of sobering news in the social impact sector as we wind down 2024. Donor numbers are down, we’re seeing...
Eight Manageable Steps to Major Gift Officer Success
I was pleased to attend the session, Maximizing Major Gift Officer Success: Strategies for Relationship Management....
How to Get the Best Stories: Talk to People!
Often the question goes something like this: “Everyone is so busy. Do we really need to talk to the program team? They...
Interviewing With Empathy: How To Reduce Triggering Trauma
The past two and a half years have been exceptionally difficult for everyone. Think about your own experience – where...
Great Stories Start with Great Interviews
People give to people. So your fundraising letters, newsletters, email campaigns and case statements should highlight...
New Year’s Resolution: Retire That Cringey Fundraising Story
You know the story. Maybe it’s the one about the orphan child from a war-torn country whose only hope of survival is...
Keep Your Direct Mail Package on Schedule
Mail dates matter in direct mail fundraising. As our leader, Kathy Swayze always reminds us, every day a package is...
Nonprofit Storytelling: Comic Book Edition
World Central Kitchen took an innovative approach to their storytelling. . . packaging their accomplishments from the...