Insight Articles

Promoting CGAs doesn’t cost a lot

The lingering economic impacts of the COVID-19 pandemic have left many people feeling less secure about the future. If your organization offers Charitable Gift Annuities, now may be a very good time to increase your marketing outreach for these gifts because it...

Continued Challenges Ahead for Direct Mail Fundraising

What is H.R. 9495? If passed, this bill would give the Treasury Department the power to revoke a non-profits’ tax-exempt status simply by labeling theme a “terrorist supporting” organization. There would be no due process, no evidence, and no accountability required ....

PSA: Are Apple’s New Privacy Protections Messing With Your Email Metrics?

In September, Apple launched new privacy protections for its Mail app that may be making it harder to measure the effectiveness of your email campaigns. Users who opt into the new protections may appear to have opened your emails even if they never do, making open...

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