Insight Articles

Wiser Words: To “Empower” Is Dangerous

“The notion of empowerment presumes that the organization has the power and benevolently ladles some of it into the waiting bowls of grateful [people]. That’s just a slightly more civilized form of control.”— Daniel Pink It’s a favorite nonprofit buzzword — there are...

Don’t Follow Donations with Silence

During the 2022 Nonprofit Technology Conference, Patty Breech, Founder and CEO of The Purpose Collective led an informative session on how to create a successful automatically triggered welcome email series for new donors. The ultimate goal of the series is to make...

Building Cross-Channel Relationships

Data continues to show that multi-channel donors are the most valuable. They give larger amounts and more frequently than single-channel donors. In fact, according to Nonprofit Source, campaigns that use both direct mail and digital touches receive a 188% better...

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