Insight Articles

Impact Communication Senior Client Managers Jamie Sargent and Hannah Summers had the opportunity to attend the AFP Icon Conference in Las Vegas in earlier this month. Here are some interesting takeaways Hannah learned during an engaging session about how families are...

Create a seamless donor experience. Did you know 7 in 100 prospective donors will click on a donate button but only 1 in 7 will complete their donation? Carefully choose your call to action. While language such as “Learn More” and “Visit our Website” are commonly...

Impact was proud to be a sponsor and organizer of the recent DMAW Creative Day on May 5th. It was a full day with 10 speakers and tons of great content. Dian Holton from AARP shared insights on designing for the full and beautiful diversity of your readers. Here are...