Gift Planning Articles

The lingering economic impacts of the COVID-19 pandemic have left many people feeling less secure about the future. If your organization offers Charitable Gift Annuities, now may be a very good time to increase your marketing outreach for these gifts because it...

Ok, let’s begin with the key question … what the heck is a buckslip? In the direct marketing world, it’s what we call a small insert in your mailing. A buckslip can be added to a direct mail appeal, renewal notice, or acknowledgment package to reinforce key messages...

Do you still have people in your organization who think planned giving is only for older donors . . . and that “old people don’t do digital?” If so, you’ll appreciate the insights from a presentation by Kimberly Blease, Stephen George, and Rhona Rahmani, Using Digital...