Archive Highlights Articles

Don’t Go Dark on Your Donors

We are all in uncharted territory. To be fair, the decisions are coming at a rapid pace for many organizations. But we do know this . . . you MUST keep in touch with your donors. If we do this right, it’s possible to not only use this moment to maintain relationships,...

Have You Recession-Proofed Your Fundraising?

The pundits are beginning to use the dreaded “R” word—recession. If you haven’t started thinking about how your organization will weather the next recession, now is the time. The last recession, dubbed the Great Recession, officially began in December 2007 and ended...

10 Tips for Communicating with Donors During a Crisis

As fellow humans, our hearts go out to all people around the world whose lives have been upended by the coronavirus pandemic and the volatile economy. As fundraisers, our thoughts turn to our clients and other charitable organizations who depend on fundraising dollars...

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