#GivingTuesdayNow is an opportunity for people around the world to stand together in unity in response to the COVID-19...
Archive Highlights Articles
Giving Isn’t Canceled: Mark Your Calendars for #GivingTuesdayNow
“Every single non-profit is essential. There is not a soul on this planet who has not been touched by this pandemic.”...
A Unique Moment for Marketing Planned Gifts
We often say that it is important to market planned gifts consistently throughout the year because we never know when...
Mid-Level Isn’t Direct Mail – It’s Major Gifts in the Mail!
As our good friend Chris Brooks at No Kid Hungry says, “Mid-level donors are very annoying.” After all, they aren’t...
Great Donor Letter Opening Lines
What if reading this blog post would save your life? See, we told you that opening lines were important! Although our...
Top 5 Tips for Writing Your Major Donors
To really cultivate relationships with your organization’s major donors, you need to share compelling information with...
Fundraising Words We LOVE
I recently read a post in The Agitator called “The Best Words.” ...