More than $120 billion is currently sitting in donor-advised funds in this country. And that total has been growing...
Archive Highlights Articles
Lessons Learned from the Great Recession
“This is one of those all-hands-on-deck moments where we absolutely need to engage everyone, whether they are able to...
Connecting with Peers in a Crisis
Many nonprofits are already seeing the effects of the pandemic on their fundraising efforts. Whether or not your...
Fundraiser’s Corner: The Story of #GivingTuesday in 40 Subject Lines
#GivingTuesday was bigger than ever this year – raising $380 million from 3.6 million donors. What were the...
Provide a warm welcome to your new donors
I purchased something online from Jet. I didn’t give it much thought–it just popped up as I was searching for a...
The 3 Ms: Major/Mid-Level, Monthly, and Multi-Channel
I loved the strawberry shortcake at Commander’s Palace, but another highlight of my recent trip to the AFP...
The Happy Marriage of Branding & Fundraising
Tammy Zonker and R. Trent Thompson’s Bridge Conference session title did not mince words: Brand + Philanthropy =...
Don’t Throw Away Your Shot in Planned Giving
Whether or not you are fan of the musical production of Hamilton, the ACLU and Impact Communications’ joint-session...
10 Things I Learned from Save the Children’s Success
A real highlight of the Bridge Conference was a session on Transforming Your Organization Through High Impact...
Storytelling Tips from Planned Giving Days
This year, Planned Giving Days was all about storytelling—one of our favorite things here at Impact! It started with...
What Do We Say Now? 5 Tips for Nonprofit Messaging in the Trump Era
At Impact, we talk to a lot of nonprofit folks about messaging. And for many of our clients, things have been a little...
Top 10 Reasons Why You Need a Case for Giving
Because your gift officers struggle to articulate what your organization could do with large gifts. Because your...