Want to make your fundraising appeals even stronger? Add three simple words to the mix: YOU, BECAUSE, and THANKS....
Archive Highlights Articles
Tactical Tips: Those Frustrating PDF files
We’re a Mac office at Impact, so if you’re working from a PC, this may not be the tip for you. But when you’re in that...
Is the Copy Approval Process Sapping Your Soul?
“The strongest desire is neither love nor hate. It is one person’s need to change another person’s copy.” – Gilbert...
A Unique Moment for Marketing Planned Gifts
We often say that it is important to market planned gifts consistently throughout the year because we never know when...
Don’t Go Dark on Your Donors
We are all in uncharted territory. To be fair, the decisions are coming at a rapid pace for many organizations. But we...
Have You Recession-Proofed Your Fundraising?
The pundits are beginning to use the dreaded “R” word—recession. If you haven’t started thinking about how your...
10 Tips for Communicating with Donors During a Crisis
As fellow humans, our hearts go out to all people around the world whose lives have been upended by the coronavirus...
What To Do With Handraisers?
I know I am not the only planned gift officer who has been frustrated by this: you have an excellent response to some...
3 Fundraising Listens for My Fellow Podcast Addicts
I’m pretty much your stereotypical podcast addict. (And if you are too, let’s chat about the latest Radiolab, Thirst...
What We’re Reading (And You Should Too): Emergent Strategy: Shaping Change, Changing Worlds by adrienne maree brown
adrienne maree brown, an activist, social justice facilitator, healer, and doula as well as author, has been part of...
How to Measure Planned Giving Marketing Success
The planned giving industry is constantly trying to define measures of success in ways that are meaningful and easily...
Industry Happenings
Find Impact Communications’ Team Members at these Upcoming Conferences: March 24 – March 26: Nonprofit Technology...