Latest Articles
Elevating the Voices of our Nation’s Public School Educators
Multi-channel campaigns are no longer just “nice to have”, but essential to building a robust individual fundraising...
Yes, Direct Mail Really Can Get You Large Gifts
Have your heard that direct mail is dead? Or dying? Well, hold on a minute. Every spring, Impact partners with Howard...
Go Get That DAF Money!
While the official estimates vary by source, Americans currently have about $300 billion sitting in Donor Advised Fund...
#WednesdayWisdom
“If we merge mercy with might and might with right, then love becomes our legacy and change our children’s...
#WednesdayWisdom
"Writing is really a way of thinking--not just feeling but thinking about things that are disparate, unresloved,...
Great Stories Start with Great Interviews
People give to people. So your fundraising letters, newsletters, email campaigns and case statements should highlight...
New Year’s Resolution: Retire That Cringey Fundraising Story
You know the story. Maybe it’s the one about the orphan child from a war-torn country whose only hope of survival is...
Does Instagram Matter for Direct Response?
Here at Impact, our team has weighed the pros and cons of making an Instagram account for the company. But, while the...
#WednesdayWisdom
“Our lives begin to end the day we become silent about things that matter.” -Martin Luther King Jr.
#WednesdayWisdom
"Don't sit down and wait for the opportunities to come. Get up and make them." -Madam C. J. Walker
#WednesdayWisdom
“No black woman writer in this culture can write "too much". Indeed, no woman writer can write "too much"...No woman...
Combatting Mid-level Challenges
Is your mid-level giving program facing some new challenges? Are you having difficulty developing the new and creative...