Latest Articles
Planned Giving Benchmarks
We invite you to participate in a survey focused on planned giving. We’re surveying planned giving professionals...
Mastering Mid-Level Messaging
It’s not a secret. By combining major gifts and direct response strategies, mid-level messaging deeply engages...
Insights from Planned Giving Day
Three members of the Impact team had the chance to attend Planned Giving Day last month. Sponsored by the National...
New Year’s Resolution: Retire That Cringey Fundraising Story
You know the story. Maybe it’s the one about the orphan child from a war-torn country whose only hope of survival is...
Does Instagram Matter for Direct Response?
Here at Impact, our team has weighed the pros and cons of making an Instagram account for the company. But, while the...
#WednesdayWisdom
“Our lives begin to end the day we become silent about things that matter.” -Martin Luther King Jr.
#WednesdayWisdom
"Don't sit down and wait for the opportunities to come. Get up and make them." -Madam C. J. Walker
#WednesdayWisdom
“No black woman writer in this culture can write "too much". Indeed, no woman writer can write "too much"...No woman...
Combatting Mid-level Challenges
Is your mid-level giving program facing some new challenges? Are you having difficulty developing the new and creative...
#WednesdayWisdom
"Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing...
2021 Giving Tuesday Donations
Giving back is an amazing feeling! Especially this year, as the world discovers new paths forward from the pandemic,...
PSA: Are Apple’s New Privacy Protections Messing With Your Email Metrics?
In September, Apple launched new privacy protections for its Mail app that may be making it harder to measure the...