Latest Articles
2023 Giving Tuesday
Giving back is an amazing feeling! Especially this year, with so many people around the world struggling, Impact is...
What’s New at Impact
We are pleased to welcome three new people to our Impact team. Elizabeth Bruns brings more than 20 years of direct...
25 Years of Moving Money to Missions
During your senior year of college, you always get that question, “What are your plans?” I had been an activist...
Continued Challenges Ahead for Direct Mail Fundraising
What is H.R. 9495? If passed, this bill would give the Treasury Department the power to revoke a non-profits’...
#WednesdayWisdom
"Success isn't about how much money you make. It's about the difference you make in people's lives." - Michelle Obama
#WednesdayWidsom
"Fight for the things that you care about, but do it in a way that will lead others to join you." -Ruth Bader...
#WednesdayWisdom
“If we merge mercy with might and might with right, then love becomes our legacy and change our children’s...
#WednesdayWisdom
"Writing is really a way of thinking--not just feeling but thinking about things that are disparate, unresloved,...
Great Stories Start with Great Interviews
People give to people. So your fundraising letters, newsletters, email campaigns and case statements should highlight...
New Year’s Resolution: Retire That Cringey Fundraising Story
You know the story. Maybe it’s the one about the orphan child from a war-torn country whose only hope of survival is...
Does Instagram Matter for Direct Response?
Here at Impact, our team has weighed the pros and cons of making an Instagram account for the company. But, while the...
#WednesdayWisdom
“Our lives begin to end the day we become silent about things that matter.” -Martin Luther King Jr.