Latest Articles

What NOT To DO When Times Are Tough

We’ve all been there at one time or another… when economic changes, an uncertain political climate, or other external forces have led to lower response rates and decreased revenue. Typically, when revenues decline, the first thing you are asked to do is cut expenses....

Communications is NOT Overhead

You know the one about . . . if a tree falls in the forest and no one hears it; did it really make a sound? Here’s the nonprofit version. If you have a powerful campaign or story, but you are only talking to a small subset of people, is it really powerful? Did it make...

Giving Tuesday 2025: Honoring the Organizations Our Team Selected

Happy Giving Tuesday! Impact is proud to uphold our tradition of making #GivingTuesday contributions in recognition of our dedicated team. Each member of the Impact staff selected a nonprofit to receive their personal #GivingTuesday gift. Elizabeth Bruns, This Giving...
#WednesdayWisdom

#WednesdayWisdom

"Success isn't about how much money you make. It's about the difference you make in people's lives."  - Michelle Obama

#WednesdayWidsom

#WednesdayWidsom

"Fight for the things that you care about, but do it in a way that will lead others to join you." -Ruth Bader...

What To Do With Handraisers?

What To Do With Handraisers?

I know I am not the only planned gift officer who has been frustrated by this: you have an excellent response to some...

Industry Happenings

Industry Happenings

Find Impact Communications’ Team Members at these Upcoming Conferences: March 24 – March 26: Nonprofit Technology...

8 Tips for Better Copy in 2020

8 Tips for Better Copy in 2020

Last fall, Kathy Swayze, CFRE and Barry Cox hosted a Copy Clinic for the Direct Marketing Association of Washington...