Latest Articles
#WednesdayWisdom
“If we merge mercy with might and might with right, then love becomes our legacy and change our children’s...
#WednesdayWisdom
"Writing is really a way of thinking--not just feeling but thinking about things that are disparate, unresloved,...
Great Stories Start with Great Interviews
People give to people. So your fundraising letters, newsletters, email campaigns and case statements should highlight...
What We’re Reading (And You Should Too): Emergent Strategy: Shaping Change, Changing Worlds by adrienne maree brown
adrienne maree brown, an activist, social justice facilitator, healer, and doula as well as author, has been part of...
How to Measure Planned Giving Marketing Success
The planned giving industry is constantly trying to define measures of success in ways that are meaningful and easily...
Industry Happenings
Find Impact Communications’ Team Members at these Upcoming Conferences: March 24 – March 26: Nonprofit Technology...
The Little Black Dress of Your Fundraising Wardrobe: Your Case for Support
The best messaging is like the little black dress. Elegant all by itself, it’s appropriate for any occasion. Throw on...
8 Tips for Better Copy in 2020
Last fall, Kathy Swayze, CFRE and Barry Cox hosted a Copy Clinic for the Direct Marketing Association of Washington...
Generosity is not a substitute for justice
If you are in the fundraising profession, you might find Anand Giridharadas’ book, Winners Take All: the Elite Charade...
Acting Quickly Pays Stewardship Dividend . . . and dollars
In early November, 2019 the American Council on Gift Annuities announced lower recommended CGA rates that would take...
Partners in Excellence
The mid-level giving program at World Wildlife Fund is called Partners in Conservation. Impact has had the honor to...
Self-identity, gender, and pronouns: Using validating language in your copy
Nonprofits often want to empower those they serve — even with the words they put on the page. Our client ACLU, for...