Latest Articles
What NOT To DO When Times Are Tough
We’ve all been there at one time or another… when economic changes, an uncertain political climate, or other external...
Communications is NOT Overhead
You know the one about . . . if a tree falls in the forest and no one hears it; did it really make a sound? Here’s the...
Giving Tuesday 2025: Honoring the Organizations Our Team Selected
Happy Giving Tuesday! Impact is proud to uphold our tradition of making #GivingTuesday contributions in recognition of...
Wounded Charity: Lessons from the Wounded Warrior Project Crisis
Having worked in the social impact sector for more than three decades, I’m used to being skeptical when a media story...
AI in Nonprofits: Balancing Innovation with Ethics
The use of AI is top of mind for most organizations these days, especially how to make our work more efficient, while...
Yes, Organizations Do Have Personalities
Earlier this year, I was reminded that no matter how long I’ve been writing fundraising copy (and it’s been a LOT of...
Messaging for the Mighty Middle
Over the past two decades, nonprofit fundraisers have been busy birthing an entirely new genre of fundraising:...
2024 Giving Tuesday
This year, as so many people around the world face challenges, Impact is honored to continue our tradition of making...
Take Action today to Protect Nonprofits
What is H.R. 9495? If passed, this bill would give the Treasury Department the power to revoke a non-profit’s...
Using Direct Marketing to Grow Your Planned Giving Pipeline
In 2022, bequests made up 9% of charitable giving, totaling $45.6 billion. By the year 2060, an estimated $84 trillion...
8 Ways to Ace 2025
There is a lot of sobering news in the social impact sector as we wind down 2024. Donor numbers are down, we’re seeing...
Eight Manageable Steps to Major Gift Officer Success
I was pleased to attend the session, Maximizing Major Gift Officer Success: Strategies for Relationship Management....