by Kathy Swayze | Mar 10, 2021 | Insight
I had the good fortune to attend the ANA Nonprofit Marketing Conference late last month and hear some terrific presentations. It’s a great time for a conference because ALL fundraisers are eager to hear how others have managed during this pandemic year and ALL...
by Kathy Swayze | Jan 21, 2021 | Mid-Level Fundraising
With President Biden and Vice President Harris now leading our nation, many of us will breathe a sigh of relief. For those who work in progressive causes, it’s a new day for our country. But what will this mean for your fundraising program? When Trump was elected four...
by Kathy Swayze | Dec 22, 2020 | Insight
Well friends, we’ve almost made it. As 2020 (finally!) comes to a close and with vaccinations taking place all across the country, I’m feeling hopeful about what 2021 has in store. And I want to reflect on some of the good things that came out of this year. Because...
by Kathy Swayze | Oct 20, 2020 | Archive Highlights
I first heard the term ‘field building’ when reading Stanford Social Innovation Review and appreciate their efforts to study and report on this and many topics of importance to the nonprofit community. Authors Taz Hussein, Matt Plummer, and Bill Breen wrote in a 2018...
by Kathy Swayze | Sep 16, 2020 | Archive Highlights
“The strongest desire is neither love nor hate. It is one person’s need to change another person’s copy.” – Gilbert Cranberg, Columbia Journalism Review I’ve noticed a trend in direct mail schedules over the past couple of years—earlier and earlier initial due dates...
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