by Jamie Sargent | Apr 26, 2022 | Insight
During the 2022 Nonprofit Technology Conference, Patty Breech, Founder and CEO of The Purpose Collective led an informative session on how to create a successful automatically triggered welcome email series for new donors. The ultimate goal of the series is to make...
by Jamie Sargent | Sep 16, 2021 | Insight
If donors have to work hard to understand your message, they will likely stop reading. And when donors stop reading, they are unlikely to make a gift. It’s that simple. The best fundraising writing shouldn’t be higher than a 6th grade reading level. Your donors are...
by Jamie Sargent | Aug 12, 2021 | Insight
During the Bridge conference, I enjoyed the session, How to Use Social Media & Digital Strategies to Build Community and Drive Donations led by social media and digital fundraising expert Julia Campbell and Social Marketing Content Manager for Susan G. Komen® Josh...
by Jamie Sargent | Jun 24, 2021 | Insight, Mid-Level Fundraising
Sea Change Strategies recently published their report The Missing Middle: Part III to look back at how mid-level fundraising evolved since the beginning of the pandemic in 2020. Here are five of the key trends they found: There were a few bright spots. 2020 was...
by Jamie Sargent | May 20, 2021 | Insight
If someone is visiting your donation page, it’s usually not by chance. Ensure your site is fully optimized, branded, and engaging so prospective donors have no reason to navigate away. Branding matters. By creating a more seamless transition from your website to your...
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