Tips and Tricks Articles

Designing with a DEI Lens: 6 Tips

Impact was proud to be a sponsor and organizer of the recent DMAW Creative Day on May 5th. It was a full day with 10 speakers and tons of great content. Dian Holton from AARP shared insights on designing for the full and beautiful diversity of your readers. Here are...
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Continued Challenges Ahead for Direct Mail Fundraising

What is H.R. 9495? If passed, this bill would give the Treasury Department the power to revoke a non-profits’ tax-exempt status simply by labeling theme a “terrorist supporting” organization. There would be no due process, no evidence, and no accountability required ....
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Write Like A 6th Grader – Simple and Bold

If donors have to work hard to understand your message, they will likely stop reading. And when donors stop reading, they are unlikely to make a gift. It’s that simple. The best fundraising writing shouldn’t be higher than a 6th grade reading level. Your donors are...
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