Storytelling Articles

Earlier this year, I was reminded that no matter how long I’ve been writing fundraising copy (and it’s been a LOT of years!), there is always more to learn.  At this year’s Creative Day, Frank O’Brien delivered some “ah-ha” moments. Have you ever wondered why...

This year, as so many people around the world face challenges, Impact is honored to continue our tradition of making #GivingTuesday donations in honor of our hardworking staff. Each Impact team member has chosen a nonprofit organization to receive their #GivingTuesday...

Often the question goes something like this: “Everyone is so busy. Do we really need to talk to the program team? They are so busy. Can’t you just use the background materials?” Those of you who have worked with Impact over the years can probably guess my answer. No!...