Storytelling Articles

Wounded Charity: Lessons from the Wounded Warrior Project Crisis

Having worked in the social impact sector for more than three decades, I’m used to being skeptical when a media story breaks about charity waste, fraud, and abuse. So, I was interested to dive into this book that investigated the fairness and accuracy of scathing...

Yes, Organizations Do Have Personalities

Earlier this year, I was reminded that no matter how long I’ve been writing fundraising copy (and it’s been a LOT of years!), there is always more to learn.  At this year’s Creative Day, Frank O’Brien delivered some “ah-ha” moments. Have you ever wondered why...

2024 Giving Tuesday

This year, as so many people around the world face challenges, Impact is honored to continue our tradition of making #GivingTuesday donations in honor of our hardworking staff. Each Impact team member has chosen a nonprofit organization to receive their #GivingTuesday...
Communications is NOT Overhead

Communications is NOT Overhead

If you work for a social impact organization, chances are your work involves moving people to action, enacting public...