Major Gifts Articles

The 3 Ms: Major/Mid-Level, Monthly, and Multi-Channel

I loved the strawberry shortcake at Commander’s Palace, but another highlight of my recent trip to the AFP International Fundraising Conference in New Orleans, was a session with Jon Biedermann of DonorPerfect and Nathan Dietz, Ph.D. of the University of Maryland’s Do...

Mid-Level Isn’t Direct Mail – It’s Major Gifts in the Mail!

As our good friend Chris Brooks at No Kid Hungry says, “Mid-level donors are very annoying.” After all, they aren’t giving enough for the personal touch of a gift officer, but they are giving too much to be treated just like your direct mail donors. I couldn’t agree...

Top 5 Tips for Writing Your Major Donors

To really cultivate relationships with your organization’s major donors, you need to share compelling information with them on a regular basis.  You can do so through case statements, letters and proposals, but it takes some creative strategies to make sure your...

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