You know the one about . . . if a tree falls in the forest and no one hears it; did it really make a sound? Here’s the...
Major Gifts Articles
Eight Manageable Steps to Major Gift Officer Success
I was pleased to attend the session, Maximizing Major Gift Officer Success: Strategies for Relationship Management....
Are Mega-Donors Finally Broadening Their Horizons?
We’re seeing some signs that more of America’s top donors are ready to go beyond putting their names on buildings at...
The 3 Ms: Major/Mid-Level, Monthly, and Multi-Channel
I loved the strawberry shortcake at Commander’s Palace, but another highlight of my recent trip to the AFP...
Mid-Level Isn’t Direct Mail – It’s Major Gifts in the Mail!
As our good friend Chris Brooks at No Kid Hungry says, “Mid-level donors are very annoying.” After all, they aren’t...
Top 5 Tips for Writing Your Major Donors
To really cultivate relationships with your organization’s major donors, you need to share compelling information with...