Fundraising Articles

The pundits are beginning to use the dreaded “R” word—recession. If you haven’t started thinking about how your organization will weather the next recession, now is the time. The last recession, dubbed the Great Recession, officially began in December 2007 and ended...

Yes, yes, 1,000 times, yes! “But it takes so much time to put together.” “Nobody reads anymore.”  “It’s really expensive and it doesn’t raise that much money.” “We can just send it by email.” You have likely heard some of these comments from your staff, your Board...

It’s tax time and they’re at it again. Direct marketers who send mailings that look just like the important tax documents you are waiting for. In January and February, my mailbox was full of envelopes that looked like this:The problem is . . . these packages have...