donors Articles

What NOT To DO When Times Are Tough

We’ve all been there at one time or another… when economic changes, an uncertain political climate, or other external forces have led to lower response rates and decreased revenue. Typically, when revenues decline, the first thing you are asked to do is cut expenses....

Wounded Charity: Lessons from the Wounded Warrior Project Crisis

Having worked in the social impact sector for more than three decades, I’m used to being skeptical when a media story breaks about charity waste, fraud, and abuse. So, I was interested to dive into this book that investigated the fairness and accuracy of scathing...

Using Direct Marketing to Grow Your Planned Giving Pipeline 

In 2022, bequests made up 9% of charitable giving, totaling $45.6 billion. By the year 2060, an estimated $84 trillion dollars will be transferred from estates. But planned gifts don’t just happen, you have to ask for them. You don’t need a big budget to get started...
8 Ways to Ace 2025 

8 Ways to Ace 2025 

There is a lot of sobering news in the social impact sector as we wind down 2024. Donor numbers are down, we’re seeing...

It’s Time to Speak Up

It’s Time to Speak Up

Pardon me. Does anyone have a soapbox I could borrow? Listen Up Fundraisers! We all love philanthropy. We love that...