Direct Mail Articles

Over the past two decades, nonprofit fundraisers have been busy birthing an entirely new genre of fundraising: mid-level donor fundraising. We’ve long had major gift officers and direct response teams. But now we recognize that there is a sweet and mighty group of...

This year, as so many people around the world face challenges, Impact is honored to continue our tradition of making #GivingTuesday donations in honor of our hardworking staff. Each Impact team member has chosen a nonprofit organization to receive their #GivingTuesday...

In 2022, bequests made up 9% of charitable giving, totaling $45.6 billion. By the year 2060, an estimated $84 trillion dollars will be transferred from estates. But planned gifts don’t just happen, you have to ask for them. You don’t need a big budget to get started...