Direct Mail Articles

Yes, yes, 1,000 times, yes! “But it takes so much time to put together.” “Nobody reads anymore.”  “It’s really expensive and it doesn’t raise that much money.” “We can just send it by email.” You have likely heard some of these comments from your staff, your Board...

It’s tax time and they’re at it again. Direct marketers who send mailings that look just like the important tax documents you are waiting for. In January and February, my mailbox was full of envelopes that looked like this:The problem is . . . these packages have...

I purchased something online from Jet. I didn’t give it much thought–it just popped up as I was searching for a product I needed to buy. I went ahead and bought it, but then Jet welcomed me in such a special way that I had to sit up and take notice. A link to their...