Direct Mail Articles

We’re proud to share that Impact won a Gold MAXI award for our work with World Wildlife Fund on their Partners in Conservation mid-level program. This beautiful, high-touch invitation package achieved a 30% increase in response rate and inspired five people to join...

Yes, yes, 1,000 times, yes! “But it takes so much time to put together.” “Nobody reads anymore.”  “It’s really expensive and it doesn’t raise that much money.” “We can just send it by email.” You have likely heard some of these comments from your staff, your Board...

It’s tax time and they’re at it again. Direct marketers who send mailings that look just like the important tax documents you are waiting for. In January and February, my mailbox was full of envelopes that looked like this:The problem is . . . these packages have...