Storytelling Articles

Mail dates matter in direct mail fundraising. As our leader, Kathy Swayze always reminds us, every day a package is late to the mail, is another day we’re losing money. The production stage is often where we lose time because it takes longer than we anticipate. When...

World Central Kitchen took an innovative approach to their storytelling. . . packaging their accomplishments from the previous year not in an annual report, but in a fully illustrated comic book. “Hurricanes, Hot Meals & Helicopters” shares stories from their...

“It’s really about working in collaboration with your story contributors to truly understand how they want their stories told.” – Caliophy Glaros, Principal, Philanthropy Without Borders  During the 2021 Nonprofit Technology Conference, Caliopy Glaros led an...