Storytelling Articles

How to Get the Best Stories: Talk to People!

Often the question goes something like this: “Everyone is so busy. Do we really need to talk to the program team? They are so busy. Can’t you just use the background materials?” Those of you who have worked with Impact over the years can probably guess my answer. No!...

Interviewing With Empathy: How To Reduce Triggering Trauma

The past two and a half years have been exceptionally difficult for everyone. Think about your own experience – where were you in March 2020? What plans did you have? Where did you live? What job did you have? Who was in your life? The COVID-19 pandemic has changed...

Great Stories Start with Great Interviews

People give to people. So your fundraising letters, newsletters, email campaigns and case statements should highlight PEOPLE in your organization. Tell me about the people served by your organization, or the staff person who has dedicated their life to this work, or...
Our Words Matter

Our Words Matter

At Impact, we are heartened by the growing movement for racial justice and deeply committed to the J.E.D.I. principles...

Communications is NOT Overhead

Communications is NOT Overhead

If you work for a social impact organization, chances are your work involves moving people to action, enacting public...