Having worked in the social impact sector for more than three decades, I’m used to being skeptical when a media story...
Storytelling Articles
AI in Nonprofits: Balancing Innovation with Ethics
The use of AI is top of mind for most organizations these days, especially how to make our work more efficient, while...
Yes, Organizations Do Have Personalities
Earlier this year, I was reminded that no matter how long I’ve been writing fundraising copy (and it’s been a LOT of...
New Year’s Resolution: Retire That Cringey Fundraising Story
You know the story. Maybe it’s the one about the orphan child from a war-torn country whose only hope of survival is...
Keep Your Direct Mail Package on Schedule
Mail dates matter in direct mail fundraising. As our leader, Kathy Swayze always reminds us, every day a package is...
Nonprofit Storytelling: Comic Book Edition
World Central Kitchen took an innovative approach to their storytelling. . . packaging their accomplishments from the...
From Exploitation to Empathy: Ethical Storytelling
“It’s really about working in collaboration with your story contributors to truly understand how they want their...
What’s Your Donor’s Story?
Stories, stories, stories. As a rule, even the organizations with the most cerebral and intellectually motivated...
Equity Forward: Who’s the Hero in Your Fundraising Story?
We’ve written (and will continue to write) about some words and phrases that continue to marginalize certain groups....
Our Words Matter
At Impact, we are heartened by the growing movement for racial justice and deeply committed to the J.E.D.I. principles...
2020 Impact Giving Tuesday Donations
Giving back is an amazing feeling! Especially this year, with so many people around the world struggling, Impact is...
It’s almost time. Are you ready for #GivingTuesday?
Giving Tuesday is an annual day of giving held on the first Tuesday after Thanksgiving. Following traditional days of...