Storytelling Articles

Yes, Organizations Do Have Personalities

Earlier this year, I was reminded that no matter how long I’ve been writing fundraising copy (and it’s been a LOT of years!), there is always more to learn.  At this year’s Creative Day, Frank O’Brien delivered some “ah-ha” moments. Have you ever wondered why...

2024 Giving Tuesday

This year, as so many people around the world face challenges, Impact is honored to continue our tradition of making #GivingTuesday donations in honor of our hardworking staff. Each Impact team member has chosen a nonprofit organization to receive their #GivingTuesday...

8 Ways to Ace 2025 

There is a lot of sobering news in the social impact sector as we wind down 2024. Donor numbers are down, we’re seeing staff reductions at nonprofits, and our heads are dizzy trying to keep up with AI and other tech innovations. This can all make planning for 2025...
What’s Your Donor’s Story?

What’s Your Donor’s Story?

Stories, stories, stories.  As a rule, even the organizations with the most cerebral and intellectually motivated...

Our Words Matter

Our Words Matter

At Impact, we are heartened by the growing movement for racial justice and deeply committed to the J.E.D.I. principles...

Communications is NOT Overhead

Communications is NOT Overhead

If you work for a social impact organization, chances are your work involves moving people to action, enacting public...