Mid-Level Fundraising Articles

An Award-Winning Mid-Level Campaign

Donors who write checks for four and five figure gifts are some of your organization’s best and most dedicated donors. Called mid-level donors or “not-yet” major donors, this group generates significant revenue for your mission. When designing direct marketing...

Interviewing With Empathy: How To Reduce Triggering Trauma

The past two and a half years have been exceptionally difficult for everyone. Think about your own experience – where were you in March 2020? What plans did you have? Where did you live? What job did you have? Who was in your life? The COVID-19 pandemic has changed...

Combatting Mid-level Challenges

Is your mid-level giving program facing some new challenges? Are you having difficulty developing the new and creative ideas needed to break the wall? Well, you’re certainly not alone. Eleven mid-level programs from various nonprofits recently gathered for a Mid-level...