Mid-Level Fundraising Articles

Mail dates matter in direct mail fundraising. As our leader, Kathy Swayze always reminds us, every day a package is late to the mail, is another day we’re losing money. The production stage is often where we lose time because it takes longer than we anticipate. When...

Sea Change Strategies recently published their report The Missing Middle: Part III to look back at how mid-level fundraising evolved since the beginning of the pandemic in 2020. Here are five of the key trends they found: There were a few bright spots. 2020 was...

Do you know what flexography printing means? We didn’t either. But thanks to a webinar hosted by our friends at Production Solutions, we do now. And we’re excited to apply our knowledge to help our clients produce better direct mail packages to raise more money for...