Archive Highlights Articles

The Little Black Dress of Your Fundraising Wardrobe: Your Case for Support

The best messaging is like the little black dress. Elegant all by itself, it’s appropriate for any occasion. Throw on some heels and a necklace and you’re ready for a party. Slip on some sandals and you’re approachable at the grocery store. Just like the little black...
Read More

8 Tips for Better Copy in 2020

Last fall, Kathy Swayze, CFRE and Barry Cox hosted a Copy Clinic for the Direct Marketing Association of Washington (DMAW)—complete with doctor’s coats and all. In case you missed it, here are eight of the copy tips they shared during the clinic to help you write copy...
Read More

Generosity is not a substitute for justice

If you are in the fundraising profession, you might find Anand Giridharadas’ book, Winners Take All: the Elite Charade of Changing the World, a bit challenging. I did. He argues that we’re failing to address critically important social issues because of a new class of...
Read More

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

Find More That Interest You…