Archive Highlights Articles

8 Tips for Better Copy in 2020

Last fall, Kathy Swayze, CFRE and Barry Cox hosted a Copy Clinic for the Direct Marketing Association of Washington (DMAW)—complete with doctor’s coats and all. In case you missed it, here are eight of the copy tips they shared during the clinic to help you write copy...
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Generosity is not a substitute for justice

If you are in the fundraising profession, you might find Anand Giridharadas’ book, Winners Take All: the Elite Charade of Changing the World, a bit challenging. I did. He argues that we’re failing to address critically important social issues because of a new class of...
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Acting Quickly Pays Stewardship Dividend . . . and dollars

In early November, 2019 the American Council on Gift Annuities announced lower recommended CGA rates that would take effect in less than eight weeks, on January 1, 2020. Impact reached out to our planned giving clients to suggest promoting CGAs before the rates went...
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