Archive Highlights Articles

How to Measure Planned Giving Marketing Success

The planned giving industry is constantly trying to define measures of success in ways that are meaningful and easily understood by our development colleagues in other disciplines. Simply reporting on the number of donor visits planned giving officers have or the...
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Industry Happenings

Find Impact Communications’ Team Members at these Upcoming Conferences: March 24 – March 26: Nonprofit Technology Conference / Baltimore, Maryland / Say hello to Impact’s Client & Production Manager Hannah Summers.  March 29 – March 31: AFP International (ICON) /...
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The Little Black Dress of Your Fundraising Wardrobe: Your Case for Support

The best messaging is like the little black dress. Elegant all by itself, it’s appropriate for any occasion. Throw on some heels and a necklace and you’re ready for a party. Slip on some sandals and you’re approachable at the grocery store. Just like the little black...
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