Latest Articles
New Year’s Resolution: Retire That Cringey Fundraising Story
You know the story. Maybe it’s the one about the orphan child from a war-torn country whose only hope of survival is...
Does Instagram Matter for Direct Response?
Here at Impact, our team has weighed the pros and cons of making an Instagram account for the company. But, while the...
#WednesdayWisdom
“Our lives begin to end the day we become silent about things that matter.” -Martin Luther King Jr.
10 Things I Learned from Save the Children’s Success
A real highlight of the Bridge Conference was a session on Transforming Your Organization Through High Impact...
Storytelling Tips from Planned Giving Days
This year, Planned Giving Days was all about storytelling—one of our favorite things here at Impact! It started with...
What Do We Say Now? 5 Tips for Nonprofit Messaging in the Trump Era
At Impact, we talk to a lot of nonprofit folks about messaging. And for many of our clients, things have been a little...
Top 10 Reasons Why You Need a Case for Giving
Because your gift officers struggle to articulate what your organization could do with large gifts. Because your...
Mid-Level Isn’t Direct Mail – It’s Major Gifts in the Mail!
As our good friend Chris Brooks at No Kid Hungry says, “Mid-level donors are very annoying.” After all, they aren’t...
Great Donor Letter Opening Lines
What if reading this blog post would save your life? See, we told you that opening lines were important! Although our...
Top 5 Tips for Writing Your Major Donors
To really cultivate relationships with your organization’s major donors, you need to share compelling information with...
Fundraising Words We LOVE
I recently read a post in The Agitator called “The Best Words.” ...







