Latest Articles

What NOT To DO When Times Are Tough

We’ve all been there at one time or another… when economic changes, an uncertain political climate, or other external forces have led to lower response rates and decreased revenue. Typically, when revenues decline, the first thing you are asked to do is cut expenses....

Communications is NOT Overhead

You know the one about . . . if a tree falls in the forest and no one hears it; did it really make a sound? Here’s the nonprofit version. If you have a powerful campaign or story, but you are only talking to a small subset of people, is it really powerful? Did it make...

Giving Tuesday 2025: Honoring the Organizations Our Team Selected

Happy Giving Tuesday! Impact is proud to uphold our tradition of making #GivingTuesday contributions in recognition of our dedicated team. Each member of the Impact staff selected a nonprofit to receive their personal #GivingTuesday gift. Elizabeth Bruns, This Giving...
#WednesdayWisdom

#WednesdayWisdom

"Don't sit down and wait for the opportunities to come. Get up and make them." -Madam C. J. Walker

#WednesdayWisdom

#WednesdayWisdom

“No black woman writer in this culture can write "too much". Indeed, no woman writer can write "too much"...No woman...

Great Donor Letter Opening Lines

Great Donor Letter Opening Lines

What if reading this blog post would save your life? See, we told you that opening lines were important! Although our...