Latest Articles

Combatting Mid-level Challenges
Is your mid-level giving program facing some new challenges? Are you having difficulty developing the new and creative...

#WednesdayWisdom
"Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing...

2021 Giving Tuesday Donations
Giving back is an amazing feeling! Especially this year, as the world discovers new paths forward from the pandemic,...
Impact at The Copy Clinic
The October year-end appeal season is one of the busiest times of the year for fundraising professionals. But it all...
Take My Blood! Direct Mail Inspiration Just in Time for Halloween
I’ll admit, it had been awhile since I stopped by the Red Cross to donate blood. But when I got this package in the...
Does Your Nonprofit Accept Bitcoin?
The Impact team recently met with Patrick Duffy and Alex Wilson from The Giving Block. After hearing them speak at the...
Do you still need your print newsletter?
Yes, yes, 1,000 times, yes! “But it takes so much time to put together.” “Nobody reads anymore.” “It’s really...
Fool Me Once. . .
It’s tax time and they’re at it again. Direct marketers who send mailings that look just like the important tax...
8 Must-Have Components of a Winning Case Statement
Case statements come in many sizes and shapes—but they all aim to convince your donors to invest in the mission of...
Communications is NOT Overhead
If you work for a social impact organization, chances are your work involves moving people to action, enacting public...
Fundraiser’s Corner: The Story of #GivingTuesday in 40 Subject Lines
#GivingTuesday was bigger than ever this year – raising $380 million from 3.6 million donors. What were the...
Provide a warm welcome to your new donors
I purchased something online from Jet. I didn’t give it much thought–it just popped up as I was searching for a...