by Kathy Swayze | Jan 29, 2020 | Archive Highlights
If you are in the fundraising profession, you might find Anand Giridharadas’ book, Winners Take All: the Elite Charade of Changing the World, a bit challenging. I did. He argues that we’re failing to address critically important social issues because of a new class of...
by Kathy Swayze | Jan 14, 2020 | Archive Highlights
I’ve been writing fundraising copy for 30 years. So, I think you can tell already how I am going to answer this question. Yes, I believe better copy gets better results. But it’s not just about good writing. It’s about the case for giving! Before you begin writing...
by Kathy Swayze | Nov 14, 2019 | Archive Highlights
Tomorrow, our greater Washington, DC community will come together to celebrate National Philanthropy Day. It’s a day set aside to honor the charitable work that EVERYONE does to make a difference and strengthen their communities. The Impact team will be joining our...
by Kathy Swayze | Mar 1, 2019 | Archive Highlights, Mid-Level Fundraising
Case statements come in many sizes and shapes—but they all aim to convince your donors to invest in the mission of your organization. To make sure you have a winning case statement, include these 8 elements: Use a Theme — This is how you grab the reader and get them...
by Kathy Swayze | Dec 6, 2018 | Archive Highlights, Mid-Level Fundraising
#GivingTuesday was bigger than ever this year – raising $380 million from 3.6 million donors. What were the Trends this year? #GivingTuesday started earlier and lasted longer, with many organizations sending emails a week or more in advance and a few days after...
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