by Kathy Swayze | Aug 12, 2020 | Archive Highlights
In the era of integrated marketing and donor-centric communications, why are so many organizations still dealing with siloed decision-making structures that crush revenue opportunities? As a fundraising professional, you may be weary of bumping your head up against...
by Kathy Swayze | Jun 19, 2020 | Archive Highlights
Washington, DC has been at the center of so many battles to achieve our nation’s highest aspiration: liberty and justice for all. Over the past few days, we have watched and learned from the courageous Black activists here in our city who are literally fighting for...
by Kathy Swayze | Mar 30, 2020 | Archive Highlights
We are all in uncharted territory. To be fair, the decisions are coming at a rapid pace for many organizations. But we do know this . . . you MUST keep in touch with your donors. If we do this right, it’s possible to not only use this moment to maintain relationships,...
by Kathy Swayze | Jan 29, 2020 | Archive Highlights
If you are in the fundraising profession, you might find Anand Giridharadas’ book, Winners Take All: the Elite Charade of Changing the World, a bit challenging. I did. He argues that we’re failing to address critically important social issues because of a new class of...
by Kathy Swayze | Jan 14, 2020 | Archive Highlights
I’ve been writing fundraising copy for 30 years. So, I think you can tell already how I am going to answer this question. Yes, I believe better copy gets better results. But it’s not just about good writing. It’s about the case for giving! Before you begin writing...
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